About 20 years ago we sold our facility in Prairie View, IL and relocated to two new facilities, one in Wauconda and one in Island Lake. Our facility in Island Lake is home to our production teams, mechanics and outside material storage. Our facility in Wauconda started as a corporate headquarters and evolved, thanks to our very entrepreneurial founder, into an impressive shrub, perennial and groundcover wholesale nursery…Montale Gardens.
To those in the industry, the evolution from landscape professional to nurseryman is a natural one. Most of the companies I know who have done it do so for a myriad of reasons…cutting cost, controlling quality, and revenue growth.
My father and I are very proud of our little sister nursery…she has the same culture and values as her big brother landscape company. Those of service, fun, integrity and quality.
This winter, under the new leadership of Melisa Bell, Montale got a brand facelift. When it comes to our image (we are Italian so the vanity runs quite deep) we are emotional and opinionated. So the process was argumentative yet fun, painful yet invigorating.
When all was said and done, we are all so proud of the end result. Here is a peak at the evolution, starting with my father’s original ILT logo, it’s next incarnation, Montale’s new logo, and their new look on display at the very popular industry trade show, ilandscape.